Exclusive series
for the GREEN Which Hotel
Task
GREEN Which Hotel wanted to offer guests a unique and meaningful gift that went beyond standard souvenirs. The present needed to be not only memorable but also immerse visitors in the culture and beauty of the region, enhancing their loyalty and overall experience.
The Solution
We proposed creating more than just a souvenir—we designed an interactive experience: a series of five "talking" postcards celebrating the iconic landmarks and legends of Burabay and Kokshetau.
- Concept: Development of the "Voices of Legends" idea.
- Design: Creation of an exclusive watercolor style.
- Content: Scriptwriting and professional voiceover for audio plays.
- Branding: Subtle placement of the hotel logo on each postcard.
Result: Five revived legends
Value for the Hotel
Green Which Hotel gained more than just souvenirs; they acquired a unique marketing tool. Guests are gifted not a mere trinket, but a genuine mini-adventure that creates a direct association with the hotel's thoughtfulness and high standards. These postcards serve as both a memorable keepsake and an interactive guide to the region’s iconic landmarks.
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